adidas 7v7
The goal of the content creation was to show the tournament through the eyes of the athlete. To look beyond what a brand represents to the key consumer. This style of documentary imaging was unique to the brand at the time and set the direction for honest storytelling for future seasons.
Responsible for concept creation, video/photo direction.
Motion: Matt Taylor. Stills: Ryan Young and Jenna St. Martin
adizero
Creating the campaign for the adizero franchise in football meant highlighting the lightest in class football cleat built for the fastest athletes in the game. These athletes are not shy about taking up the spotlight. Their “in your face” attitude is backed by amazing talent.
Responsible for concept creation, video/photo direction.
Motion: Rory Mangus. Stills: Kenneth Cappello. Jenna St. Martin
FREAK
Creating the campaign for the freak franchise in football meant showing a product that has versitile speed paired with an athlete of unnatural abilities. The freak athlete has something different on the inside. Something in his genetic make-up that stands him above the rest.
Responsible for concept creation, video/photo direction.
Motion: Rory Mangus. Stills: Kenneth Cappello. Shaun Mendiola
2019 DIRECTION
adidas is positioned as the creator sports brand. As such, we often collaborate with creators outside the brand. The goal for these animations and illustrations was to show the exceptional talent and personality of our Adidas athletes in a manner that can’t be captured in stills or video.
Responsible for concept creation, art direction.
Artists: 2Fresh Creative. Mike McGath. Ryan Schmies. Gian Galang. Andrew Ho
ULTRABOOST UNCAGED
ULTRABOOST uncaged is the ultimate running shoe for those who think outside the box. It is a hack of the original and not for those who follow the rules. The idea for this project was to create a new platform for running in an already saturated market. The uncaged runner runs differenlty and uses the city as their canvas.
Responsible for concept creation, photo direction.
Stills: Shaun Mendiola
